MONOKL

In summer 2026, I designed, built and project-managed a new WordPress website for Monokl, an established optician and ophthalmology practice with five locations across Croatia. Starting from Figma designs inspired by premium eyewear brands, I built a fully custom, component-based WordPress theme on Advanced Custom Fields Pro, giving the non-technical team an intuitive block-based CMS to manage every page themselves. This was also the first time I’ve ever worked on a project in a foreign language and I was very proud to successfully overcome this extra hurdle.

“Thank you again for the website. We’re very pleased with the final result, and more importantly, it is already converting visitors into customers.” – Luka Ivic, Monokl

Highlights:

– A single source of truth for all 5 branches (hours, addresses, contact emails) driving the booking form’s lead routing, Google Maps integration, and structured local SEO data from one place.

– Branch-aware appointment booking that routes each enquiry straight to the correct location’s inbox.

– Google Maps embeds that resolve to each branch’s actual Google Business listing rather than a generic street pin.

– GDPR-compliant cookie consent banner with Google Consent Mode v2, gating analytics until visitor consent.

– Rich, SEO-optimised content throughout — including formatted text and links in every content field — fully editable without developer involvement.

Stack: WordPress (custom classic theme), Advanced Custom Fields Pro (ACF Blocks), vanilla JS, Google Maps API