Paul TomlinsonYour Shopify store should work as hard as your product does.

I'm Paul Tomlinson — a Shopify studio for food, drink and wellness brands. I design, build and grow stores that turn browsers into buyers and first-timers into fans.

Paul Tomlinson

Sound familiar?

  • You've poured everything into your product, but your Shopify store doesn't reflect that quality.
  • Your brand looks incredible on Instagram — but inconsistent and slow on your website.
  • You're losing customers at checkout and you're not sure why.
  • You don't have time to deal with your website — you're busy running a business.

Here's what I do about it.

  • Design & brand: A store that looks as good as your product tastes — on-brand, high-converting, and built for your customer.
  • Shopify build: Custom Shopify development with an intuitive CMS, so you're never reliant on a developer for day-to-day updates.
  • Copy & content: Words that connect with food and wellness shoppers — from product descriptions to full landing pages.
  • SEO & performance: Faster load times, cleaner code and search visibility that brings the right people to your store.
Gina Artzen, Gripped

“We have loved working with Paul – he has been really proactive and has sought to get to the bottom of any challenge that we have faced. We have been impressed with his outputs which are to the highest standard.”

Gina Artzen, Gripped
Sam Robinson, Whole of the Moon Marketing

“Thanks for your support with this Paul Tomlinson. We’ve certainly made a big impact on the organic performance of the site. Not just by cleaning up the performance, but also by just moving away from layers and layers of legacy issues that were continually being added to. A fresh start and some impressive growth in organic traffic to go with it…”

Sam Robinson, Whole of the Moon Marketing
Eddie May, Overdog Marketing

“Paul was a pleasure to work with and was always happy to find a way of delivering what was required, even in the face of the occasional technical challenge!”

Eddie May, Overdog Marketing
Cath Harris, IPSA Consulting

“Paul developed a bespoke responsive website as part of a remote creative team for an international client. During the project Paul was knowledgeable about his craft, prompt to respond and thorough throughout – he went over and above to ensure the client was happy. Our client is thrilled with the end result. Thank you, Paul!”

Cath Harris, IPSA Consulting
Steph Melodia, MD, Bloom Ltd

“Working with Paul was an absolute pleasure and I’d happily recommend him to anyone who needs an expert, safe pair of hands for their web development. He was exactly the right man for the job on a highly demanding project!”

Steph Melodia, MD, Bloom Ltd
Prof. Paul Spiegel, Director, Johns Hopkins Center for Humanitarian Health

“Paul Tomlinson and Alex Pitt managed to create a miracle in a such a short period of time. He redesigned an existing website into a more dynamic and user-friendly site while Alex made it attractive and welcoming to users. I am very appreciative of their professionalism, time and ingenuity. I would work with both of them again in a second, and I would highly recommend them to others.”

Prof. Paul Spiegel, Director, Johns Hopkins Center for Humanitarian Health
Prof. Karl Blanchet, Director, Geneva Centre of Humanitarian Studies

“Paul Tomlinson has managed to develop a brand-new website for our COVID-19 Humanitarian offering very new functionalities and options. Paul’s technical skills and experience have been essential to launch our website in time. Reliability, listening to our needs and being able to translate them into functional tools fully characterise Paul’s work.”

Prof. Karl Blanchet, Director, Geneva Centre of Humanitarian Studies
Charles Carnell, Dovetail Games

“Paul is an astute React developer, able to convert rough pen & paper drawings of interfaces into functioning and user-friendly interactive designs, with an emphasis on being feedback driven, resulting in high-quality products”

Charles Carnell, Dovetail Games
Ovi Vilkauskas, SharpEnd

“Paul was very responsive, had a positive attitude and provided a great service”

Ovi Vilkauskas, SharpEnd

Ready to build a store your brand deserves?

Start with a free 10-minute chat. No pitch, no pressure — just an honest conversation about where your store is now and where it could be.