LCON

In Winter 2023, I transformed this site that Google hated 💪

Problems:

❌ The site was in desperate need of a new and professional look.

❌ Google performance score of 3️⃣ 6️⃣ , mainly caused by a bloated WordPress site built using the DIVI theme

❌ Poorly structured pages that Google didn’t like

❌ 15k of dodgy backlinks

These problems meant:

🔻 The site was sinking way down the Google results page

🔻 Customer calls via the website were falling and business was slowing

Solutions:

🔺 I gave the website a nice, fresh rebrand with a clean, consistent design throughout.

🔺 I ensured that every page was structured correctly

🔺 I rebuilt the site with a custom theme, leading to a lean, mean website and lovely new Google performance score of 8️⃣ 6️⃣ .

🔺 Backlinks were cleaned up nicely by Samuel Robinson

Results:

In 2024, the website is now rising back up the Google page results and customer calls and business are back on the up. Good times 🎉

“Thanks for your support with this Paul Tomlinson.

We’ve certainly made a big impact on the organic performance of the site.

Not just by cleaning up the performance, but also by just moving away from layers and layers of legacy issues that were continually being added to.

A fresh start and some impressive growth in organic traffic to go with it…” – Sam Robinson, Whole of the Moon Marketing