Why do your customers not trust you?
Aug 7, 2023
Here’s some simple things to check:
1. Typos
Spelling mistakes on your website really isn’t a good look. And so simple to fix!
2. Slow loading
If your site is slow, I’m going to question if I want to do business with you. Look at simple ways to improve this eg
- Image optimisation
- Plugins (on WordPress)
- Check content loaded from external sites
3. Outdated content
Ensure all content is up to date, especially news and privacy policies. I also hate to see sites with 2017 in the footer!
4. Poor security
Yep, I still often see sites without https secure sockets. I then run a mile!
5. Broken links
There’s no excuse for this one. Go through your site and check them all!
6. Redundant social media accounts
I always check those links and if they‘ve not been touched for 3 years, then i‘m off!
7. No trust symbols
Saving the best until last. Your site should have:
- Testimonials
- Certificates
- Membership icons
- Secure payment logos
- etc….