The secret to building a great mailing list is:

Oct 17, 2023

1. Ask for minimal information

Just request their email address.

2. Clear Call To Action

ie Subscribe or Join Now and using a strong colour.

3. Add your CTA to social media

eg Get free weekly content at xyz.com

4. Guest checkout

Enable customers to subscribe without creating an account.

5. Offer an incentive

ie 10% off your first order when you subscribe.

6. Prominently positioned sign up form

Place in the header or footer of your website. Remove any distractions near the form.

7. Clear privacy policy

Communicate to your customers how secure their data is.

8. Use pop-up forms

Still an effective way of grabbing the customer’s attention.

9. Run competitions

Offering prizes is a great way to build subscribers.

10. Test, Test, Test!

Tweak your CTA, incentives and copy to see what works best.