The secret to building a great mailing list is:
Oct 17, 2023
1. Ask for minimal information
Just request their email address.
2. Clear Call To Action
ie Subscribe or Join Now and using a strong colour.
3. Add your CTA to social media
eg Get free weekly content at xyz.com
4. Guest checkout
Enable customers to subscribe without creating an account.
5. Offer an incentive
ie 10% off your first order when you subscribe.
6. Prominently positioned sign up form
Place in the header or footer of your website. Remove any distractions near the form.
7. Clear privacy policy
Communicate to your customers how secure their data is.
8. Use pop-up forms
Still an effective way of grabbing the customer’s attention.
9. Run competitions
Offering prizes is a great way to build subscribers.
10. Test, Test, Test!
Tweak your CTA, incentives and copy to see what works best.