Stop making these HUGE mistakes when creating CTAs

Sep 1, 2023

  1. Vagueness
    Vague or generic copy eg “Learn more” “Click here”. Instead try: “Sign up for our newsletter” “Download our free ebook.”
  2. Too many CTAs
    One strong CTA is better than multiple weak ones!
  3. Wrong locations
    Place your CTA somewhere prominent eg Above the fold, Below your headline, Next to a form.
  4. Wrong colours
    Red is the most attention-grabbing color. Followed by orange and yellow.
  5. Test, Test, Test!
    Try changing the copy, locations and colours to see what gets maximum impact!