Do customers love the colours on your website?

If they don’t, they should. Here’s a few reasons why:

👩‍🎨 Choosing a specific blue (#0044CC) over some other hues amounted to an additional $80 million in annual revenue for Bing back around 2010. Microsoft said that the previous lighter blue ‘lacked a bit of confidence’.

👩‍🎨 Slack once used a dull green colour for its CTA buttons. After switching to a vibrant purple, they saw a significant increase in sign-up rates. The purple button stood out more and drew users’ attention to the action they wanted them to take.

👩‍🎨 Airbnb went through a significant rebranding in 2014, transitioning from a utilitarian blue to a welcoming and vibrant combination of colours. The redesign helped Airbnb reposition itself as a community-driven platform, and the change was instrumental in establishing its image as a trusted and user-friendly platform.

👩‍🎨 HubSpot changed its link colour from green to red. The new red links helped improve click-through rates and reduce the bounce rate, as the colour contrast made it more obvious that the links were interactive.

👩‍🎨 The U.S. government updated many of its websites to improve accessibility. Changes included higher colour contrast for text and background, making the content more readable and usable for individuals with visual impairments.

Choosing the right colours for your website should be decided by what your customers will positively respond to, not what colours you think look good.

Use:

👨‍🎨 Red for Urgency, excitement, and action.

👨‍🎨 Green for growth, success, and positivity.

👨‍🎨 Blue for trust, reliability, and professionalism.

👨‍🎨 Yellow for optimism, energy, and positivity.

👨‍🎨 Purple for creativity, luxury, and uniqueness.

Happy colouring! 🖌