The best colours for CTAs

RED: Urgency, excitement, and action
For creating a sense of urgency in your CTA eg “Buy Now” or “Limited Time Offer.”

GREEN: Growth, success, and positivity
For positive actions like signing up, getting started or trying something new. eg “Download Now” or “Subscribe.”

BLUE: Trust, reliability, and professionalism
For CTAs to encourage users to learn more or take their time. eg “Learn More” or “Explore.”

YELLOW: Optimism, energy, and positivity
For CTAs that promote positive actions or convey excitement eg “Enter to Win” or “Play Now.”

PURPLE: Creativity, luxury, and uniqueness
For CTAs that offer exclusive or premium experiences eg “Experience the Elite”