9 Reasons to have a newsletter

– The CTR (Click Through Rate) of a newsletter is higher than all social channels.

– It’s the most direct method of reaching your customer.

– Customers don’t buy from your social media account, but they’ll buy from your newsletter.

– Your newsletter isn’t reliant on anyone but you. TikTok could block your account tomorrow if they wanted to!

– Each subscriber has given you their email address – meaning they are very keen to know more about your product or service.

– It is an opportunity to learn more about your customers, which you can then use to tailor your content and marketing strategies.

– Aswell as selling your products and services through your newsletter, there’s opportunities to monetise through sponsored content or affiliate marketing.

– You’re building a potentially valuable asset.

– Being able to write great content is a fantastic skill to have.