6 steps to boost your website conversion rates by 25% with just a great footer.

Statistic from Smart Insights.

1. Add a CTA (Call to action).
You should have a CTA on every key piece of content.

2. Contact Info
Ensure all your contact and social media details are present.

3. Consistency
Make the footer design consistent with the rest of your site.

4. Menu
Always have a menu present to help your visitors navigate the site.

5. Trust
Add trust symbols such as payment icons, awards and memberships.

6. Updated
Always keep the information in your footer updated.