57% of website users spend their time above the fold

Here’s how you grab them!

1. Key info
   Ensure your key information is above the fold ie logo, navigation, and call to action (CTA).
   
2. Strong
   Use a strong CTA eg ‘Sign up for our newsletter today!’,
   ‘Shop now and save 20% !’ or ‘Start your free trial!’
   
3. Visual
   Choose images and videos that pop out!
   
4. Clear
   Use clear and concise language. People are more likely to read and understand simple information.